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SI Simsuit

 

 

SWIMWEAR DEPARTMENTS

 

ACTIVE Designers: Speedo, Nike, Jantzen, TYR

Swimwear made for competition and active lifestyles. Active Swimwear usually offers bust support such as: cross-cross back treatments or high necks. An active suit is made to give you freedom of movement while wearing swimwear.


CONTEMPORARY Designers: Baja Blue, La Blanca, Jag

Contemporary Swimwear appeals to consumers looking for cutting edge fashion. Contemporary suits are highly sophisticated and usually incorporate details such as: hardware, metallic, cut-outs, or mesh.


CONTEMPORARY JUNIOR Designers: Esprit, Baja Blue, La Blanca Studio, XOXO

Swimwear that offers junior silhouettes incorporated with trendy, contemporary fabrics. The fabric treatments or color variations used within the line offer a more sophisticated look.


DESIGNER Designers: Anne Cole, Calvin Klein, Gottex

Designer labels offer groups as collections with coordinating ensemble pieces. These lines offer unique fabrics and exquisite detail. Some Designer swim labels were derived from famous clothing designer such as: Calvin Klein, Ralph Lauren or Bill Blass.


HARD BODY Designers: Sauvage, Tango Rose, TNA

Hard Body swimwear offers the least coverage of any department. These lines are distinguished by high leg treatments and little or no inner construction. Silhouettes such as: triangle tops, brazilian pants and thong pants are usually offered.


JUNIOR Designers: Citrus, Lucky, Rebel Beach

Junior lines cater to specific styles and fabrics that address the needs and tastes most often associated with younger customers (pre-teen to mid-20’s). Junior lines usually have little inner construction, a higher leg treatment and incorporate younger prints.



MISSY Designers: Mainstream, Robby Len

Missy labels are designed to meet the needs and tastes of the ore mature customer. Missy Swimwear usually incorporates: moderates and conservative leg treatments, inner construction and fully coverage.



SOLUTIONS Designers: Christina, Robby Len

Swimwear that specializes in providing solutions to correct fit problems such as: long torso, mastectomy, plus size, control fabric, maternity and D-cup.

 


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