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SWIMWEAR DEPARTMENTS
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| ACTIVE |
Designers: Speedo, Nike, Jantzen,
TYR |
Swimwear made for competition
and active lifestyles. Active Swimwear usually offers
bust support such as: cross-cross back treatments
or high necks. An active suit is made to give you
freedom of movement while wearing swimwear.
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| CONTEMPORARY |
Designers: Baja Blue, La Blanca,
Jag |
Contemporary
Swimwear appeals to consumers looking for cutting
edge fashion. Contemporary suits are highly sophisticated
and usually incorporate details such as: hardware,
metallic, cut-outs, or mesh.
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| CONTEMPORARY JUNIOR |
Designers: Esprit, Baja Blue,
La Blanca Studio, XOXO |
Swimwear that offers junior
silhouettes incorporated with trendy, contemporary
fabrics. The fabric treatments or color variations
used within the line offer a more sophisticated look.
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| DESIGNER |
Designers: Anne Cole, Calvin Klein,
Gottex |
Designer labels offer
groups as collections with coordinating ensemble pieces.
These lines offer unique fabrics and exquisite detail.
Some Designer swim labels were derived from famous
clothing designer such as: Calvin Klein, Ralph Lauren
or Bill Blass.
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| HARD BODY |
Designers: Sauvage, Tango Rose,
TNA |
Hard Body swimwear offers
the least coverage of any department. These lines
are distinguished by high leg treatments and little
or no inner construction. Silhouettes such as: triangle
tops, brazilian pants and thong pants are usually
offered.
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| JUNIOR |
Designers: Citrus, Lucky, Rebel
Beach |
Junior lines cater to
specific styles and fabrics that address the needs
and tastes most often associated with younger customers
(pre-teen to mid-20’s). Junior lines usually
have little inner construction, a higher leg treatment
and incorporate younger prints.
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| MISSY |
Designers: Mainstream, Robby Len |
Missy labels are designed
to meet the needs and tastes of the ore mature customer.
Missy Swimwear usually incorporates: moderates and
conservative leg treatments, inner construction and
fully coverage.
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| SOLUTIONS |
Designers: Christina, Robby Len |
Swimwear that specializes
in providing solutions to correct fit problems such
as: long torso, mastectomy, plus size, control fabric,
maternity and D-cup.
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